Allison Harrison
August 13, 2024

How Lenders and Businesses That Accept Credit Cards Can Protect Themselves from Fraudsters

Protecting your business from fraudsters is a critical priority, whether you are a traditional lender or a business that accepts credit card payments. Fraudulent activities can lead to significant financial losses, reputational damage, and legal liabilities. This blog post explores key strategies and best practices that can help safeguard operations and mitigate the risks of fraud.

Text or Email Verification

One of the most effective ways to prevent fraud is through robust identity verification procedures. Lenders should require borrowers to provide a valid phone number or email address to which a one-time verification code can be sent. Sending a code during the transaction and asking the borrower to repeat it back helps confirm their identity and ensures the legitimacy of the provided contact information. This step adds an extra layer of security against increasingly sophisticated fraudsters and complements existing fraud controls. Additionally, complying with the Gramm-Leach-Bliley Act (GLBA) customer data protection requirements demonstrates a commitment to safeguarding sensitive information and building client trust.

Fingerprints

Incorporating fingerprint scanning into the identity verification process provides a unique and highly reliable method of identification, making it more difficult for fraudsters to impersonate legitimate borrowers. Simply requesting a fingerprint can deter some criminals, and having this biometric data can significantly assist law enforcement in locating bad actors. While there may be privacy concerns and legal requirements regarding biometric data collection and storage, the added security benefits often outweigh these considerations. Lenders should ensure compliance with applicable laws and regulations, such as the Fair Credit Reporting Act (FCRA), when implementing fingerprint-based identity verification.

Credit Card Chargebacks

Lenders should be well-prepared to handle credit card chargebacks effectively. The Fair Credit Billing Act (FCBA) gives consumers the right to dispute unauthorized or fraudulent credit card charges, necessitating a well-defined process for addressing these claims. Prompt investigation and response to chargebacks can minimize financial losses and maintain positive customer relationships. Having evidence such as a copy of the driver’s license, fingerprint, and signature that the consumer authorized the transaction puts lenders in a better position to fight disputes.

Fraudulent Identity & Red Flags Rule

The Red Flags Rule, in place since December 2010, focuses on detecting and preventing fraudulent identities. It requires lenders to establish and maintain a program with reasonable policies and procedures to identify red flags for identity theft. This includes cross-checking applicant information against various data sources, monitoring for unusual activity, and being aware of common tactics used by identity thieves. While the Rule was instrumental in combating fraud in 2010, criminals have since become more advanced, necessitating additional screenings and updated measures.

Conclusion

By integrating measures such as text/email verification, fingerprints, effective management of credit card chargebacks, and vigilant detection of fraudulent identities into their identity theft prevention programs, lenders can enhance their protection against fraudsters. Regularly reviewing and updating these programs to address new and evolving threats is essential for ensuring compliance with the Red Flags Rule and safeguarding operations from identity theft.