A trademark’s purpose is to identify the source of goods or services. For a trademark to serve its purpose, the consumer must be able to distinguish goods or services associated with a particular trademark. The Distinctiveness Spectrum serves to provide general guidance regarding the strength, and trademarkability, of certain trademarks….
Welcome back to the Allison L. Harrison Law, LLC, blog, helping you find a trademark attorney in Columbus. In part one of this blog series, we began looking at the MLS logo t-shirt, and the trademark issues that accompanied the shirt. In case you missed part one, here’s a brief…
Recently, Major League Soccer (MLS) began selling T-shirts (and posters) entitled “MAJOR LEAGUE SOCCER ORIGINALS.” The T-shirt depicts more than fifty logos purporting to be original MLS logos. Of these logos, there are some logos of teams that were part of MLS in its inaugural year in 1996, such as D.C. United, the…
You have most likely already experienced genericide, but have not realized it was occurring. Genericide is the process of a brand losing its individuality as a result of being used to identify a general class of products. The Lanham Act, the statute that governs trademarks in the United States, states…
